Small business case

To inform new users about potentially interesting content, I used a textual hook in the LEFT video and also short timing to get repeats.

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After watching it, customers visited the page, selected a video with the last frame from the end of previous clip. The RIGHT one.

Upon confirming the quality of the campaign, started following the page. As a result, there was a 1854% increase in subscribers from the campaign.

People tend to save useful videos, so I've prepared some content with detailed instructions that the company uses. By the way, what's your favorite movie? I personally love Kubrick's '2001: A Space Odyssey,' and I decided to shoot a laundry tutorial inspired by it!

With over 10 years of experience in photography and videography, I've come to realize that virtually any industry is conducive to creating diverse content; it's just a matter of looking at the field a bit broader than simply gym sessions. On a single shooting day, we were able to produce anywhere from 5 to 8 videos on various topics (motivation, healthy eating, tutorials, humor, and more).